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Posted in Merchant Services, Payment Processing

Google Checkout provides a safe, secure method for processing payments. It allows you to accept credit cards without any kind of merchant account, since Google handles all of the processing. Since Google is a well trusted brand amongst consumers, you can be sure your customers will feel secure in their transactions. It also allows you to attract more leads, convert more sales and protect yourself from fraud.

You can use Google Checkout in conjunction with other payment gateways or as your sole payment processor. In either case, your customers are able to shop on your site and then click a simple button to check out with Google. Since the process is simple and consumers trust Google, this can help you convert more sales. Similarly having a Google Checkout button in an ad can help attract more leads. The promise of a simple, safe solution like Google Checkout entices people to click ads. Lengthy, complicated registration processes can frustrate potential customers and scare them off, so allowing them the ease of just using their existing Google account to finalize a sale can actually draw more traffic and promote more sales.

Using Google Checkout is convenient for you as a seller and is also convenient for and trusted by your potential customers. Using it will allow you to accept credit cards and can actually improve your sales.