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Posted in Ad Networks, AdSense, Contextual Advertising

Google AdSense provides a way to monetize your blog or website. It allows you to place targeted ads on your site and then get paid for impressions or clicks. Since Google has such a large network of advertisers, you are able to place ads which are specifically targeted to your audience. This allows the ads to fit in better on your site, but more importantly it increases the likelihood of your visitors clicking the links and improving your profits. In addition to traditional sites and blogs, AdSense also allows ads to be placed on mobile webpages, search results and RSS feeds.

AdSense allows a robust set of targeting options, ensuring all ads placed on your content will generate the most possible interest among your viewers. Contextual targeting allows ads to be placed based on the actual contents of your pages. This allows for ads directly relating to the text your visitors are actually reading. Advertisers are also able to specifically target your site based on demographics, your physical location or the URL of your site. Advertisers are also able to display ads based on the interests of your users.

Through all of this you retain complete control of what gets displayed on your site. You are able to control which ways advertisers are allowed to target your site, block a single advertiser or an entire category, or even block ad networks and third parties. You are also allowed to choose which ad formats you accept and customize ads so that they mesh with the design of your site.

You are also provided with detailed reports that show your earnings sorted by page, domain or specific ads. You can also check data such as how much you’ve earned per user, by user location, browser type and even referring source.

AdSense provides an excellent way to monetize any web content while still allowing you to retain complete control of what appears on your site.