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Posted in Ad Networks

DoubleClick is a service offered by Google to advertisers and content publishers. Marketers are provided with solutions to media planning and buying, the tracking and reporting of ads, paid and natural search management, and campaigns containing rich media and video. Content publishers are able to locate ads for otherwise void inventory, increase their advertising efficiency, and get integrated services for reporting on their inventory performance, proposals, creation and billing. Their main services are DART for both advertisers and publishers, and the DoubleClick Ad Exchange.

DART allows advertisers to quickly understand their target consumers. It is a solution for ad management and serving which will allow you to easily handle the entirety of your internet marketing programs. It provides you with a streamlined workflow that easily scales from a single user to large teams, depending on your needs. You can manage, traffic and serve all of your campaigns across all of your channels, automate time consuming tasks, and gain real understanding of how your customers are reacting to your advertising. Similarly, DART for publishers is a comprehensive, hosted ad serving platform which streamlines your workflow and allows you to track all of your campaigns with ease.

The DoubleClick Ad Exchange is a wholly transparent marketplace which brings together buyers and sellers of display advertising. This allows publishers to locate appropriate advertising to fill their blank inventory, maximizing their earning potential. It also allows advertisers to get discounted display offers and effectively get the most for their advertising dollar by choosing from a global marketplace of display inventory.