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Posted in Ad Networks

Burst Media helps advertisers reach the “long tail” of the internet, by advertising on small, high quality sites where the traffic is dedicated to a specific niche and easily targeted specifically to the needs of the advertiser. Instead of just advertising on a few large web sites, it allows you to get your ads on thousands of quality niche sites where you can easily reach your target audience. Consequently it also allows publishers of such sites to serve ads and monetize their traffic with high quality ads that relate to their audience’s natural interests.

For content publishers, Burst Media offers two different advertising programs to join, each of which has different requirements. Burst Network offers high CPM campaigns from quality brands while Burst Direct offers high fill rates from performance advertisers. They provide an easy to follow chart to determine which category your site fits into.

Advertisers are given the two broad choices of “brand advertising” and “performance advertising.” The former allows you to get your brand onto sites where your target consumers spend the most of their quality time. You get full transparency in the campaign, from seeing all of the available sites to post-campaign statistics. Performance advertising brings you actual traffic consisting of targeted buyers ready to purchase your products.

With Burst Media, advertisers are able to get their ads on quality niche sites to be viewed by people who are very enthusiastic about the topics of the sites they’re viewing. This helps the advertisers since they’re able to get quality traffic and increase brand awareness, and it’s also beneficial to site owners since they’re able to serve ads targeted to their audiences.